Snapchat (Snap Inc.) launched it’s first global marketing campaign “Real Friends” in 2019 based entirely around user generated content from the app.
I served as a lead editor, working with a team of animators, designers, producers, and other editors in prepping, re-editing, and doing quality control for the campaign’s ambitious roll out of over 30 youtube spots, as well as broadcast spots, all based on actual users and their real stories.